Eepy is a sleep-tracking app designed to raise awareness about the importance of sleep among university students. The project was created as part of a campaign addressing sleep deprivation and its effects on mental focus and well-being. Unlike typical trackers, eepy encourages healthy habits through a community-based approach—users can join sleep groups with friends, share tips, and stay motivated with weekly rankings based on sleep quality.

I led the full design process, including app UI/UX, branding, infographic design, and promotional mockups such as eye masks and pillowcases. The visual identity features a soft, playful aesthetic centered around a friendly sheep character, making the topic of sleep feel more approachable and relatable. The overall goal was to create a product that feels caring, supportive, and motivating, helping students rest better, together.